Interim Head of Marketing and Brand

Key Tasks and Responsibilities

• Work with leaders across the company to sustain and continually improve the strategy that underpins our public profile and reputation, our offering for audiences and members, our seasonal sales cycles, and our role in the performing arts landscape and in our local community. 
• Lead the Marketing and Press teams to foster strong relationships with teams across the company to understand all of Glyndebourne’s cross-team business outcomes and reflect them within our strategic and operational plans.
• Work with the Interim Director of Audience Development and relevant stakeholders to build and articulate audience-focused propositions, campaigns and press engagement across a range of areas, including retail, art, media distribution and membership.
• In collaboration with the Interim Director of Audience Development represent the voice of the audience in long-range programming conversations and prepare robust evidence to support performance count planning discussions with the Planning committee. 
• With the Interim Director of Audience Development, lead and continually improve the long-range pricing strategy in collaboration with the     .
• Support the Interim Director of Audience Development in the final phases of our in-process brand refresh and strategy work, including company-wide roll-out, team training and upskilling, and new process development for monitoring/evaluation.

• Lead successful delivery of ambitious ticket sales targets, overseeing exceptionally well-crafted and well-executed campaigns and communications across owned, earned and paid channels.
• Run weekly sales meetings with internal stakeholders and with our digital agency, leading and coaching the teams to interrogate the data and adjust operational plans based on evidence and creatively advance business outcomes.
• Commission or oversee the commissioning of a range of content to support a range of business, brand and audience objectives.
• With the support of the Senior Press Manager, maintain robust crisis communications plans and processes.

• Define and oversee evidence-based audience development strategies to include an audience-focused approach to segmentation.
• Work with colleagues to define and deliver strategies to support the acquisition of new members of all kinds.

• Develop and manage relationships with key agency, brand, venue, distribution and media partners to deliver a range of commercial, sales, marketing and other benefits to Glyndebourne.
• Work collaboratively with internal colleagues at all levels within the organisation.

• Work in partnership with relevant internal and external stakeholders (including our catering partners) to ensure that the on-site experience is delivered in line with audience expectation to sustain our reputation, and authentically reflects the brand character.
• With the Audience Insights Manager, review weekly audience feedback (quantitative and qualitative) escalating emerging issues to the appropriate areas and publishing the insights across teams to improve decision making.
• Lead and oversee the delivery of an external communications strategy that supports and enhances Glyndebourne’s reputation among key audiences and stakeholder groups.

• Develop team members and working practices with a view to increasing delegation of operational responsibility.
• Work with the Interim Director of Audience Development to prepare reporting for executive and board review and decision-making, encompassing sales trends, scenario planning, audience satisfaction trends and strategic project proposals.
• Ensure that GDPR & relevant data protection changes in legislation are adhered to.
• Manage budgets according to the context.

Knowledge, Skills and Experience

• Ability to oversee leading-edge marketing and press processes for an industry-leading, internationally-renowned brand, managing a team of experienced specialist team members to drive ambitious strategic outcomes.
• Strong sales and commercial skills with proven experience of devising and implementing successful, commercial sales & marketing campaigns.
• Strong analytical skills balanced with impeccable judgement about what’s right for our audiences and right for our business. 
• Firm understanding of media and visual landscapes experienced by our audiences and potential audiences, and trends and tactics for contemporary brand expression through video and imagery. 
• Experience in managing external agencies and internal creative teams to deliver exceptional film and imagery at various budget sizes, with a desire to innovate in driving superior value for money.
• Ability to help stakeholders at all levels of the organisation interpret evidence, with the influencing skills to lead discussion that creatively constructs scenarios at the intersection of what’s optimal and what’s achievable.
• Ability to quickly get up to speed on a variety of partner teams (e.g. Operations/Ticketing, Development, Membership, Media), how they operate and what is important to them. Willingness to ask questions and learn about all areas of Glyndebourne and what we do.
• Excellent 3rd party relationship-management skills with the ability and interest in negotiating win-wins where possible.
• The skill to balance delegation, demonstration and doing-it-yourself.
• Prioritisation; or the ability to focus – and to focus others – on what matters, including deciding what not to do.
• Management and leadership skills which will enable getting the best out of direct reports and other colleagues.
• Exceptional verbal and written communication skills.
• Experience with communications via owned digital channels (web / social).
• Experience of working in a fast-changing environment and working effectively with stakeholders with competing agendas.
  

• Familiarity with opera at a global level, including artists, companies, repertoire, audience profiles and marketing and content trends.
• Familiarity with the broader performing arts sector in the UK including talent pipelines, the funding landscape, similar-scale organisations and salient press themes.
• Demonstrated experience creating effective strategies for measuring audience/customer diversity, and developing tactics to increase attendance of less-represented audience profiles. 

Hours of Work

The contractual hours of work are 35 hours per week, however you will be required to work additional hours to meet the demands of the role including many evenings & weekends, particularly during the Festival period, May – August. 

Due to the nature of in-person collaboration with other teams whose work cannot be done remotely, this position is intended to be fully onsite at Glyndebourne and to lead a culture of collaboration and co-creation within their teams and across the company.

We are open to job share candidates or those who may require accommodations to meet caring responsibilities or other needs.

Salary and Benefits

We can offer a competitive salary. 

We offer 33 days (6.6 weeks) holiday inclusive of bank holidays, per annum, pro rata.

We can offer a beautiful working environment, and the chance to see world-class opera.  For those without their own transport we have a free minibus service to and from Lewes railway station. 

We also offer : 

• Free Pilates and Zumba classes, once a week
• Corporate Gym memberships
• An onsite Physiotherapist 
• Subsidised electric car charging
• Cycle to Work scheme
• Subsidised dining at our onsite restaurants
• Free tea and coffee
• Discount at the Glyndebourne shop
• Free on-site parking 
• Free minibus service to and from Lewes train station and Ringmer
• Discount at various highstreet retailers through the Glyndebourne benefits hub

How to Apply

Glyndebourne is an Equal Opportunities Employer and a Registered Charity. We promote equality, diversity and inclusion in our workplace and actively encourage applicants from all backgrounds to apply for vacancies, including ethnically diverse and disabled candidates, who are currently under-represented in our workforce.

To help us monitor the effectiveness of our commitment to diversity and inclusion and our supporting policies and procedures, we ask all job applicants to complete our anonymized and confidential Equal Opportunities monitoring form .

Please then apply by email, sending your CV and covering letter to recruitment@glyndebourne.com. Candidates must be able to provide evidence of their right to work in the UK.

Glyndebourne commits to protecting your privacy. We will only use information about you in accordance with the Data Protection Act 2018 and other relevant legislation and regulations. Please see more information in our Company Privacy Notice on our website.

Applications will be reviewed as they arrive.

As a Disability Confident Employer, we guarantee to interview all disabled applicants who meet the essential criteria for our vacancies. If relevant to you, please inform us of this in your covering letter. If you have any questions in relation to this or if you would like this advert sent to you in a larger or dyslexia friendly font then please contact a member of the HR team at recruitment@glyndebourne.com. 

This job description reflects the current situation. It does not preclude change or development that might be required in the future